Benefit They’re Real push-up liner

I am sure that you will have heard all of the hype about the new Benefit They’re Real push-up liner which is due to be released on 27th June 2014.

I was lucky enough to be sent one to try and have been using it for the last few weeks.

Benefit They're Real push-up liner

{image courtesy of Benefit Cosmetics}

What they say:

It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

Benefit loot

What I say:


  • The AccuFlex tip is extremely flexible which helps glide the product close to the lashline
  • 1 click of the pen provides enough product for each eye
  • Due to the tip being rubber, it is easy to clean with alcohol in between applications so that it remains hygienic at all times
  • Great for travelling
  • Once you have the hang of it you will be able to achieve beautiful matte black lined eyes which will last all day
  • The formula is waterproof so is brilliant for humid climates where traditional eyeliners struggle
  • If you have oily eyelids and get a lot of transfer from your eyeliner throughout the day, you will find that this doesn’t happen with this eyeliner.  It won’t budge.

Benefit push-up liner


  • I have found that due to my ‘crepey’ eyelids that I have been having difficulty achieving a flawless line.  If I don’t have enough of the gel in the tip, it will drag on my eyelid and ‘catch’ on my loose skin
  • I need to pull my eyelid taut to achieve a flawless line otherwise I end up with a jagged line.  I also need to do this with my usual eyeliners though.
  • You have to work extremely fast with this eyeliner as it dries almost immediately
  • You need to be confident at applying eyeliner as there is no ‘second chance’ with this.  Due to it drying almost immediately and being waterproof if you make an error you will need a very powerful cleanser to erase your mistake
  • If you don’t work quickly, you will find that the gel will ‘ball up’ and you will end up with little bits of gel liner dropping on your cheeks and potentially in your eyes.

Benefit push-up liner tip


  • Through watching a few YouTube videos it is suggested to keep the orange tip protector and put it in after every use.  This helps to keep the product from drying out.  Unfortunately I found this out after I had thrown mine out Sad smile
  • Apply short dashes along the lashline and then join them up.  This is extremely important if you have crepey eyelids like me, otherwise you may find that the line is jagged from getting ‘caught’ on the loose skin when trying to do it in one fluid sweep
  • After each use, gently squeeze the AccuFlex tip to remove any gel liner that you haven’t used.  This will ensure that the Push up liner is ready for the next use.
  • If you are not overly confident trying a cat eye (like me) I would suggest using a dark eyeshadow on a damp eyeliner brush to ‘map’ out your line before attempting it with the push-up liner.  This will help you avoid mistakes which are difficult to fix quickly when using this liner.


push-up liner by Benefit


Even though it has taken a little getting used to, I am quite impressed with the Benefit They’re Real push-up liner.

It offers long lasting, matte black colour that gets right into the roots of the lashes to give a tight-lined effect.

I don’t use this on an everyday basis, as I prefer a less pronounced line for my working day, but would definitely use this when going for a dramatic eye – especially at night.

At $35 for 1.4gm of product it is reasonably pricey, but it took over 5 years of research and development for the team at Benefit to come up with this great innovative product.

The new Benefit They’re Real push-up liner is launching on 27 June 2014 and will be available at Myer and Adore Beauty.

What do you think of the new Benefit push-up liner?  What is your favourite type of eyeliner?


  1. says

    Great review, Kate!

    I’ve been pretty curious about this product as I’m a black liner addict, and it sounded really handy! I think I’m on the fence about it though, as innovative as it sounds, it also sounds like a fair bit of work.

    The Made Up Maiden recently posted…Guess who’s back? Part 1.My Profile

    • says

      Thanks Nalini 🙂 It certainly is an interesting product that has divided the beauty blogging community. I do really love the matte black finish but find the application does take a little getting used to.

      I am going to attempt a cat eye on the weekend so wish me luck!

  2. says

    Thanks for being honest about this product. You have summed up perfectly what reviews I’ve read. I prefer a softer line and I find Stila liners to be my favourite especially with ageing eyelids (gasp). The liner does look great on you though, it’s a very neat look.
    Sophisticated Mumma recently posted…Follow Me!My Profile

    • says

      My pleasure Sophisticated Mumma 🙂 It is always my aim to be 100% honest in the reviews that I post on Seduced by Beauty as I really appreciate my readers taking the time to come and visit the blog and I want them to come to trust me and those reviews. I have heard wonderful things about the Stila liners and I have a Mecca gift voucher to spend, so maybe that is something to consider me using it on.

    • says

      Thanks Monique. I hope you can get your hands on it in a few weeks when it launches. Make sure you visit and let me know how you get on x

  3. says

    Great review – I really want to try this but I’m pretty sure I’ll have the same issues as you had. My eyelids are certainly reaching the crepey stage of their existence and I currently use either gel or pencil liners. Also, I have eyelash extensions and I’m worried the amount of gumption required to remove the eyeliner may remove my eyelashes too!
    Vicki | The Fashionable Mum recently posted…KMart are having a Monochrome MomentMy Profile

    • says

      Thanks so much Vicki. Due to you wearing eyelash extensions I would say don’t use this with them as you could definitely damage them trying to remove the liner. I have never tried extensions so would love to hear your thoughts on them 🙂